PlayMais – Visual Relaunch

For the relaunch of PlayMais, we developed a new visual language that brings the brand’s playful spirit and creative freedom to life. Our photo series highlights what makes PlayMais unique: natural materials, vibrant colors, and limitless imagination.

We focused on a clean, modern aesthetic that appeals to both kids and parents — warm light, bold compositions, and a tactile look that makes the product feel alive. Each motif celebrates the joy of building, exploring, and inventing, while positioning PlayMais as a sustainable, design-driven alternative in the world of creative play.

The result is a cohesive visual identity that is fresh, colorful, and unmistakably PlayMais.